SCROLL

The 2018 PrincetonUniversity Class Reunion

Princeton University is known for its extravagant reunions, attracting over 25,000 alumni. The class of 2003 decided to theme their 15th reunion as a ’15K’- inspired by a retro marathon. The challenge was to blend Princeton’s brand with vintage athletic wear; creating the most memorable outfit from the 2018 reunion.

      Elements

IllustrationBranding

      Channel

PrintApparelSocial

      Elements

IllustrationBranding

      Channel

PrintApparelSocial

      Logos & Symbols

The 15K Marathon

I created an illustration of Princeton’s infamous mascot, the tiger, sprinting in a full marathon ensemble. The color palette was created with warm colors centered around Princeton’s orange, ranging from bright yellow to deep orange. Pairing bold, rounded typography with vintage script captured the essence of the 70’s.

Sun Sunrise Retro Color Palette
Illustration Tiger Logo Grid Golden Ratio Sketch Anatomy
Pace Yourself
Vintage typography
Cartoon Tiger Illustration Head
Running Tiger Illustration in Marathon
Cartoon Retro Running Shoe

      The Outfit

Like Taking a Time-Machineto the 70's

We sourced vintage merchandise through a number of vendors to create a flawless outfit from the era. Washed and worn textures were applied to screen-printed tees, while fanny packs, duffel bags, and hats were embroidered with smaller symbols.

Princeton Reunion Retro 15K Headband Class of 2003
Retro College Athletic Apparel Tank Top Design Red Yellow Orange
Princeton Reunion Orange Retro Fanny Pack 15K
Vintage Tiger Pattern Mens Shorts for Running
Retro T Shirt with red Collar and Sleeves Vintage Marathon Design

      The Reunion

It's a Marathon, Not a Sprint

The outfit was sported by 800 alumni, 250 kids, and praised by all. Bright orange headbands made it easy for the 2003 graduating class to find one another, documenting the memories on social media with #Princeton15K.

Princeton Reunion 2018 class of 2003 #15K
Kids at Princeton Reunion Parade 2018
Princeton Reunion Fireworks 2018
Princeton Reunion 2018 class of 2003 #15K
Kids at Princeton Reunion Parade 2018
Princeton Reunion Fireworks 2018
Instagram perspective mock up Princeton University